Award-winning PR strategist and publicist Jasmin Espada started her career in entertainment as a radio co-host at the age of 19 at KLEO in Ponce, Puerto Rico on the Jonathan Goitia Show. During Espada’s college years at UMASS Boston, she served as Assistant to the Student Trustee and helped coordinate rock concerts and special events on campus.
In 1991 Espada relocated to Los Angeles where she worked in the nonprofit sector. This led to her initiation in film publicity on the film Bound by Honor with publicist Katherine Moore. Another one of her mentors was the late Julian Myers, publicist for Marylin Monroe, Julie Andrews and Elvis Presley. In 1994 Espada joined Mission: Renaissance, the world’s largest fine art school. Espada helped secure press on local and national levels helping make the brand the leader in its field. She was awarded Mission: Renaissance’s 10 Year Award as well as the Larry Gluck Artistic Freedom Award in 2008. In 2016 Espada founded Espada Public Relations, now the number one multicultural PR Firm in Hollywood.
Espada’s impressive list of clients include some of the top names in entertainment starring in award-winning shows such as Jane The Virgin, Ozark, Mozart in The Jungle, Mars, Mayans MC, The Sopranos, CSI, Chicago PD, Chicago Med, Criminal Minds and Queen of The South. Recent film credits include, Chavez, Spare Parts, Miracles From Heaven, Superfly, Once Upon a Time in Hollywood and God’s Eye. Independent Film Credits include El Contratista, Café Con Leche, 30 Days with My Brother, North By El Norte, From Now On, Varsity Punks and Taco Shop. With a career spanning over two decades, Espada was responsible for bringing the first independent camera crew inside a California State Prison, in spite of a Supreme Court order prohibiting camera access. Espada also has the rare honor of being the first publicist from Puerto Rico to become a member of the TV Academy. In 2017 Espada was named Chairman of MAG Film Studios USA, becoming the first Latina to become a studio head.
Known to industry insiders as The Joe Montana of Public Relations, Espada has been endorsed by both the Associated Press and Traditional Home Magazine as One of the most persistent publicists in Hollywood. Jasmin Espada is a member of the Television Academy and is an alumni of the University of Massachusetts and The School of the Museum of Fine Arts, Boston.